Web Page Optimization
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You have finished your keyword research and now you need to start optimizing your web pages.
Web page optimization is really easier than many people make you think. First, you have to realize that there are only so many things you can do on page to optimize. Real web page optimization starts with proper keyword research. Without that you have no idea whether your time is going to spent wisely.
- Page Titles
- The first thing a search engine should be the page title. The page title identifies the topic of the page. It also serves as a sales pitch to the searcher. However, you need to ensure that your page title is as concise as possible.
- Meta Keywords
- This is a debatable issue with many search engine optimization specialists because most search engines ignore the keywords in your web page. However, Yahoo and its group of search engines use the keywords. So, don't forget to include your Meta Keywords. Now, your Meta Keywords should be as concise as your page title. Don't write a dictionary.
- Meta Description
- This should be a one or two sentence description about the information on your page. Don't write a book ... the search engines don't care. Also, make certain you use your page title in your Meta Description.
- Heading Tags
- Many search engine optimization specialist argue about this issue. According to the HTML and XHTML standards when a page includes a heading tag it must start with an H1 and when sub-headings are used no heading tag shall be skipped. Search engines cannot penalize you for following the standards for proper web page development. Search engines have rules as well.
- Keyword Density
- Your keywords should be show up at least five to seven times in your web site. You can read this article on keyword density to get an understanding of how this situation works.
- Keyword Placement
- Where you put your keywords is important. The first paragraph of your web page should use your keyword twice. Your last paragraph should use it once. You can special your keyword throughout the remainder of your web page.
- Other Things To Do
- There are some other things you can do. I would recommend you read achieving a top ten placement for more ideas.
As you see, web page optimization isn't too hard. All it takes is understanding where to put your keywords. Now that you have the basic ideas you can experiment. As you experiment you'll want to monitor your keyword rank.
WebPosition Gold and WebCEO are both good tools and can help you optimize your web pages
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