Secrets of Successful Sites
articles » online marketing tutorial
If we represent knowledge as a tree, we know that things that are divided are yet connected. We know that to observe the divisions and ignore the connections is to destroy the tree.
- Wendell Berry
Note: This is part one of a 26 part tutorial.
Web sites are like trees. Like trees web sites need a strong foundation to produce the much desired fruit of sales. Without visitors, the life giving water, web sites can't be successful. Web sites need large numbers of web pages to reach the greatest amount of visitors.
Many people develop web sites with as few pages as possible. Regrettably, this is the first step to failure.
Search engines are the spring of life for a web site. Search engines bring visitors to a web site. So, the more pages a web site has the more life-giving water can be reached. When web sites have a large number of pages they are like well rooted trees. Through the many roots the web pages represent more visitors can find the site and participate in the knowledge presented on the pages.
Successful web sites have large numbers of pages filled with useful knowledge.
The first step to developing a successful web site is to develop a large number of pages with each page covering a single specific topic. Before designing a web site the business owner should determine the various aspects of the business that can pull visitors from the search engines. Before anyone can purchase from a web site they must be able to find it; without a large number of pages the site is competing with a very horrible deficit.
Businesses seeking to sell on the Internet need to develop a single page for each product. While you may be asking why this is important, you must remember that human nature tends to lead people to search for specific products and information. Web sites that use pages that contain multiple items purchasable from a shared page are severely limiting themselves. They limit themselves because they cut the web site off at the roots.
Start your web site out right by developing as many pages as possible before loading the web site to your hosting account. This will give the search engines what they need while receiving the life-giving water and visitors your business depends upon. The easier potential visitors can find your site, the more visitors you'll receive.
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